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The history of NI’s logos

History of NI Logo

John Graff

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1976 – First company logo. Dr. T and Jeff Kodosky trace an oval from an office trash can to create the design of the first NI logo.

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1979 – First stylized logo with the “NI Eagle” logomark. NI paid an agency called The Marketing Group out of Dallas $1500 for the design.

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Early 1980’s – The NI Eagle logomark was changed to blue (officially PMS 301 blue).

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1986 – The tagline “The Software is the Instrument” was added to the logo in conjunction with the launch of LabVIEW

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1995 – As the company prepared to go public the text on logo was changed to a sans serif font to make it easier to reproduce on marketing collateral and on products (especially the PCBs of the company’s growing line of data acquisition boards).

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1999 – As company expanded its product offering and started talking about “measurement and automation”, the tagline was dropped from the official logo, although the statement was still used in content and presentations.

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2020 – NI launches major rebrand, changing name from National Instruments to NI, changing logo and changing corporate color.

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